Explore the dazzling Swarovski Crystal World in Austria, featuring stunning crystal art, immersive exhibits, and enchanting gardens for all ages.

Swarovski Crystal Worlds / Swarovski Krystallwelten located in Innsbruck, Austria is an enchanting museum and exhibition centre of Swarovski crystals, a captivating brand experience in the Austrian Alps that celebrates the brilliance and beauty of Swarovski crystals.

In this place where magic meets brilliance, magnificent crystal installations, and fountains adorn the outdoors, captivating exhibits of artists, designers, and architects showcasing the wonder of Swarovski crystals give the indoors a jewellery-bought-to-life experience. Legends like Brian Eno, Tord Boontje, Niki de Saint Phalle, Jim Whiting, Keith Haring, and Andy Warhol have made their own Swarovski crystal interpretations inside the 18 showrooms of this museum.

History of Swarovski

As some assume, Swarovski's origins are not from eastern Europe, they hail from a quaint Austrian village. Founded in 1895 by Daniel Swarovski. The museum was initially opened in 1995 and designed by the multimedia artist Andre Heller to celebrate the 100th anniversary of the Swarovski Company. After its grand expansion from 2013 to 2015, Swarovski Krystallwelten now sprawls over 7.5 hectares.

Swarovski diamonds are considered the epitome of luxury even though they are not real diamonds. They are a form of glass that is converted into lead crystals at high temperatures by a special process that’s patented by D Swarovski. But the cut of Swarovski crystal beads is superior and brilliant. This makes them rarer and more special. Also, Swarovski crystals are stocked by only a few selected customers.

To experience the beauty of this man-made crystal over 600,000 tourists visit the Swarovski crystal world in a year. And what makes it more interesting is, 8% of those visitors are from India.